OUR METHOD

 

DANCE

The BBS method is graceful, beautiful and powerful.  The underlying technique is derived from dance.

 

BODY WEIGHT

Our programs use clients’ own body weight and light resistance in the form of small dumbbells and resistance bands to develop long, lean muscle.

 

CUSTOM DESIGN

Each exercise is carefully designed to activate every muscle in the body whilst keeping the mind stimulated.

 

HIGH INTENSITY & STRENGTH

The combination of high intensity dance cardio mixed with strength training has been extremely successful in rapidly changing the shape of many female bodies, resulting in a list of long-time, loyal followers.

OUR FOUNDER

 

SIMONE DE LA RUE

Simone began training in classical ballet at the age of three and has enjoyed a successful dance career spanning two decades, including performances on Broadway, London’s West End and in her native Australia

After retiring from dancing, Simone made a natural transition to the fitness industry.  She began with a loyal base of celebrity clients and was then able to expand BBS into the Chelsea studio in 2011

Simone’s initial desire to create a revolutionary exercise technique was to safeguard against injuries.  By providing a solid foundation on dance, she avoided the habitual wear and tear.  Clients not only avoid injury, but avoid boredom

Simone continues to train clients while overseeing the national operation.  As part of the capital raise a large management team will be built so that Simone may focus on being the brand ambassador

OUR HISTORY

2010
2010

2010

Simone finishes her final Broadway show, Promises Promises, and transitions into fitness working out of a small UWS studio apartment.

2011
2011

2011

Simone opens her first Body By Simone studio in Chelsea, NYC. She begins training her first of many celebrity clients.

2012
2012

2012

Simone publishes her book The 8 Week Total Body Transformation.

2013
2013

2013

Simone launches BBSTV, an online subscription service with a huge library of videos.

2014
2014

2014

Simone opens the second BBS studio in West Hollywood, CA.

2015
2015

2015

The first BBS DVD, The Signature Classes, is released.

2016
2016

2016

Simone opens the third BBS studio, in Brentwood, CA.

2016

2016

The much anticipated follow up DVD, Hips Thighs & Buns is released.

2016

2016

Simone launches a custom designed Dance Cardio shoe with Newton Running.

2017
2017

2017

Revenge Body with Khloe Kardashian airs on E!, featuring Simone.

2017

2017

The third BBS DVD, Dance Cardio, is released and after a successful partnership with Thirdspace, Simone starts planning expansion to London and a second NYC studio.